Project Overview
Magnaflow — Sound Of Passion
This brand short film uses sound to put viewers into the mind of Mario Andretti: he shares his childhood years in Italy, beginning with the Italian Grand Prix at Monza, recalling vividly the Formula One engines and how experiencing the race firsthand sparked his fascination with racing. The Verdi aria “Eri Tu” plays in the background as the viewer is introduced to an introspective Andretti in his home, surveying his collection of photos and memorabilia. He stops to look at one photo in particular, a black-and-white photo of himself as a child. The sounds of the Italian Grand Prix start to filter in as we’re pulled into his memory. Hailed as a “miniature masterpiece,” this “Sound of Passion” segment was one of 100 commercials shortlisted on the 2019 Emmy nominating ballot for Outstanding Commercial.
