Prior to teaming up with Campsite, he led the media planning and buying integration of Hyundai and Kia Motors North America at in-house Hyundai Motor Group, World Marketing Group, aka, INNOCEAN Worldwide.
Following his time with Red Bull Media House, David has worked with clients to build and enhance their content networks, designing content creation and curation strategies that maximize time with brand and earned value for a broad spectrum of campaign types.
In his spare time he enjoys cooking for his friends and family, making chairs out of trees and dog-sitting for just about everyone.
Earlier on in her career Melanie worked at companies such as Yahoo!, Comcast (Xfinity TV), Hulu and Symantec. Career highlights include single-handedly managing over $20MM per year of search engine marketing ad spend for Yahoo! Sports and Entertainment properties. As the second marketing hire for Hulu, Melanie developed the first paid search, display advertising and affiliate channels, driving the first 2MM subscribers to Hulu Plus.
Melanie switched to consulting for small to medium-sized business and startups, focused on growth marketing for new products. Consulting clients have included larger brands such as LA Times, EA Mobile, Grindr, MotorTrend and a variety of startups from Boxador, Ripkord, The Crypto Company, Foodstirs, Little Labs, Cocodune to Opposing Views.
Melanie’s consulting services include a range of activities from driving free traffic (SEO, partnerships, email etc..) to building ad campaigns on Facebook, Google and mobile networks from low thousands in spend to $1MM+ per month at positive ROI. Melanie sets up marketing programs for success by implementing analytics/tracking systems and conducing thorough competitive analysis prior to spending ad dollars.
Melanie is half-English and half-American, residing in the Los Angeles area with frequent travels to Europe and the UK. She is also an avid baseball fan (Cincinnati Reds) and Depeche Mode superfan. Following his time with Red Bull Media House, David has worked with clients to build and enhance their content networks, designing content creation and curation strategies that maximize time with brand and earned value for a broad spectrum of campaign types.
For new business inquiries please contact:
Greg Jacobs | email@example.com
1582 Deere Avenue, Irvine CA 91604
CAMPSITE is a proud partner of West Entertainment, a full service lab, CSP and local creative agency, servicing the airline and cruise line markets.